Ideas that don't make sense, Rory Sutherland

Rory Sutherland  (advertising exec, Oligivy) on his book exploring similar themes on why human stuff works. For instance, we brush our teeth to feel/look good, not to fight teeth holes. We buy more stuff some times when prices go up. That we are really not “rational” most of the time.

His rules...RORY’S RULES OF ALCHEMY: 

The opposite of a good idea can also be a good idea. Don’t design for average.

 It doesn’t pay to be logical if everyone else is being logical. 

The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. 

The problem with logic is that it kills off magic. 

A good guess which stands up to observation is still science. So is a lucky accident. 

Test counterintuitive things only because no one else will. 

Solving problems using rationality is like playing golf with only one club. 

Dare to be trivial. 

If there were a logical answer, we would have found it.

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Chimes with the study showing in the real world, people hand back wallets with money over those with no money… https://www.thendobetter.com/investing/2019/6/29/civic-honesty-wallets-with-money-more-likely-to-handed-back

I wonder what the Founder of Oligvy would have thoughts: https://www.thendobetter.com/investing/2017/7/29/oglivy-principles-of-management

The book along with Messy by Tim Hartford well worth a read.


In defence of Arts Education investment

"...The returns on investment in performing arts are significant, but the strength of any country and its people is about far more than the financial wealth it generates. We must challenge the dangerous narrative that equates success with the level of a graduate’s income and which reduces education to a financial transaction. If we don’t, we risk losing the next generation of artists and all that they contribute to our wellbeing and society…”

David Ruebain makes the case for protecting arts and creative education not only because of a financial return but because of its creative and social capital. This is a move that New Zealand is trying to capture more of by setting its budget by more than only looking at GDP.

The conservatoire David leads has one of the only Circus perfoming arts schools in the UK in its federation. The teaching of this art form we may be losing due to continued cuts to arts education.

His op-ed here: https://www.theguardian.com/education/2019/may/20/if-we-dont-protect-arts-education-well-lose-the-next-generation-of-performers

On New Zealand and non-financial capitals: https://www.thendobetter.com/investing/2019/2/24/new-zealand-looking-at-non-financial-capitals

And here you can see a YT of the Circus School:

Asian American, published and tours Asia, Winnie Li

Here my friend Winnie Li shares an opinion essay about the types of narratives Western publishers/platforms expect of Asians and Asian-American creatives  - and how work can be perceived differently on the other side of the world. Touches upon identity and the narratives we tell.

“...I am glad my Korean publishers recognized the value of promoting an Asian American female author to Asian women readers, but our readerships shouldn’t be limited by race.  It is truly a shame if Western publishers perceive a problematic gap between the race of an author and the race of a book’s intended readers—because there are readers of all ethnicities in the West, and we are all capable of empathy.  And literature, after all, is meant to transcend such human particularities. As a Taiwanese American girl growing up in the U.S., I certainly identified with characters who didn’t come from a world anything like mine: Scout Finch, Holden Caulfield, Bigger Thomas. And indeed, it works the other way around. I’ve had white male readers say that reading Dark Chapter made them understand a bit better what it’s like to be a woman, who cried reading the scenes of the heroine’s experience of the criminal justice system. So if they can identify with a Taiwanese American heroine, then that’s already one step towards progress….”

https://electricliterature.com/being-published-in-asia-changed-everything-about-my-asian-american-writer-experience/

Why America is called America

Why America is called America and the power of acknowledging “We Don’t Know”

From Harari’s Sapiens: “During the fifteenth and sixteenth centuries, Europeans began to draw world maps with lots of empty spaces–one indication of the development of the scientific mindset, as well as of the European imperial drive. The empty maps were a psychological and ideological breakthrough, a clear admission that Europeans were ignorant of large parts of the world. The crucial turning point came in 1492, when Christopher Columbus sailed westward from Spain, seeking a new route to East Asia. Columbus still believed in the old ‘complete’ world maps. Using them, he calculated that Japan should have been located about 7,000 kilometres west of Spain. In fact, more than 20,000 kilometres and an entire unknown continent separate East Asia from Spain.


On 12 October 1492, at about 2 a.m., Columbus’ expedition collided with the unknown continent. Juan Rodriguez Bermejo, watching from the mast of the ship Pinta, spotted an island in what we now call the Bahamas, and shouted ‘Land! Land!’ Columbus believed he had reached a small island off the East Asian coast. He called the people he found there ‘Indians’ because he thought he had landed in the Indies–what we now call the East Indies or the Indonesian archipelago. Columbus stuck to this error for the rest of his life. The idea that he had discovered a completely unknown continent was inconceivable for him and for many of his generation.


For thousands of years, not only the greatest thinkers and scholars but also the infallible Scriptures had known only Europe, Africa and Asia. Could they all have been wrong? Could the Bible have missed half the world? It would be as if in 1969, on its way to the moon, Apollo 11 had crashed into a hitherto unknown moon circling the earth, which all previous observations had somehow failed to spot. In his refusal to admit ignorance, Columbus was still a medieval man. He was convinced he knew the whole world, and even his momentous discovery failed to convince him otherwise.


The first modern man was Amerigo Vespucci, an Italian sailor who took part in several expeditions to America in the years 1499–1504. Between 1502 and 1504, two texts describing these expeditions were published in Europe. They were attributed to Vespucci. These texts argued that the new lands discovered by Columbus were not islands off the East Asian coast, but rather an entire continent unknown to the Scriptures, classical geographers and contemporary Europeans. In 1507, convinced by these arguments, a respected mapmaker named Martin Waldseemüller published an updated world map, the first to show the place where Europe’s westward-sailing fleets had landed as a separate continent. Having drawn it, Waldseemüller had to give it a name. Erroneously believing that Amerigo Vespucci had been the person who discovered it, Waldseemüller named the continent in his honour–America. The Waldseemüller map became very popular and was copied by many other cartographers, spreading the name he had given the new land. There is poetic justice in the fact that a quarter of the world, and two of its seven continents, are named after a little-known Italian whose sole claim to fame is that he had the courage to say, ‘We don’t know.’...”


Amazon link to Sapiens here.

World echoing language and lacuna choices

Four observations on the power of language and lacuna.

Language can take us out of context. But, language and artistic choices will and should always reflect the wider world, when made public.

The choice to use a puppet to portray a severely autistic boy in a recent play in London has had much criticism from the wider world outside the play.*The creative decision is mediocre, but beyond that the social political world beyond the play cannot be ignored. We live in a world of metaphor and symbols.

The decision for a German CEO to use words that echo the phrase that appears on the entrance of Nazi Auschwitz, even if accidental shows a lack of judgment for the reflection it would bring to the wider  Germanic world.

The casting of a queer-phobic actor into a leading bisexual role (the Color Purple) has echoed angrily and awkwardly with queer audiences and creatives.

On the flip side, the New Zealand Prime Minster, Jacinda Ardern has evoked  “Damnatio memoriae”. In Roman times the state condemned the memory of a person and erased their name from history, it’s been done within many civilizations.

"I implore you, speak the names of those who were lost rather than the name of the man who took them. He is a terrorist. He is a criminal. He is an extremist. But he will, when I speak, be nameless."

She’s condemned the recent terrorist to no name, such that their cause and “fame” fail.

Our words and actions echo like small and major myths. If you will speak to the wider world, the world will judge what words and actions you use.

*

https://www.thendobetter.com/arts/2019/3/6/autism-stories-representation-and-all-in-a-row-review

CEO blunder:

https://www.bbc.co.uk/news/business-47566898

UK casting of Color Purple

http://exeuntmagazine.com/features/color-purple-gets-play-gay/

No name to the terrorist.

https://www.bbc.co.uk/news/world-asia-47620630