The Egg that broke Instagram

Meet the Creator of the Egg That Broke Instagram | He works in advertising | NYT

“When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held by the celebrity and businesswoman Kylie Jenner, he took it as a challenge. He remembers thinking: “Could something as universal and simple as an egg be great enough to beat that record?”

It could! Just nine days after the thought, that record was cracked. Mr. Godfrey had beaten Ms. Jenner’s post about her infant daughter with a simple picture of an egg. The original egg post now has more than 52 million likes — her post is shy of 19 million — and the egg’s account now has more than 10 million followers.

 Why an egg? Mr. Godfrey explained: “An egg has no gender, race or religion. An egg is an egg, it’s universal.”….

Me: Pretty quirky, fairly funny and (who can tell with advert people??) Godfrey seems genuinely nice and positive… “Mr. Godfrey...says less interested in money than in promoting positivity.” Interesting that much of the interest seemed to grow from young teens or younger.